When the Olympic torch was making an epic journey all around Britain, major Olympic sponsor Samsung needed to be there too. So what do you pack for a once in a lifetime experience? Well, we started with a giant truck and added a massive LED screen and podium for a VJ and dancers. Then we added four quad bikes and a small army of brand ambassadors who encouraged people to get involved. That done, people could even download the Hope Relay app and run with the torch to raise money for Kids Company and International Inspiration.